Archive for February, 2011

Genesis Matrix Viral Video Contest

Friday, February 25th, 2011

Announcing Genesis Matrix Video’s inaugural video contest! This is a chance for you to create a spoof on your favorite viral video and creatively represent Genesis Matrix in a video of 60 seconds or less.

We’ve got over $5000 in cash and prizes to give away, so if you like money and making videos then WHAT ARE YOU WAITING FOR!

For more info:
www.matrixvideo.ca/contest.html
www.facebook.com/GenesisMatrixVideo
Twitter: @MatrixProShop

Matrix-Video-viral-video-contest.jpg (123 KB)

Shooting with the new Sony F3 (Super35mm)

Wednesday, February 16th, 2011

I recently directed and was 2nd Unit DoP on a film with the new Sony PMW-F3 Super35mm camera. Amazing imagery, terrific sensitivity and fantastic latitude!

Sony F3

Sony F3

Genesis Matrix

Thursday, February 10th, 2011
Genesis Matrix
Genesis Matrix Rentals
Genesis Matrix Retail Sales

Genesis Matrix is the one stop shop for products, services and solutions that enable and transform the way creative professionals gather, manage and communicate their vision. Genesis Matrix is an authorized Sony Broadcast and Professional products dealer, and has an in-house service center that can repair and maintain almost any production equipment, as well as we are authorized to perform warrantee service and repairs on most Sony equipment.

Genesis Broadcast & Production Division:
Our Broadcast division specializes in the consultation and integration of complete digital solutions for broadcast and professional applications, from content acquisition to delivery.

Genesis Matrix Pro Shop:
Our Pro Shop division specializes in the sale, rental and service of broadcast and professional video equipment, post production hardware and software, media management, communication equipment and archiving solutions for the entertainment, educational, public, and corporate marketplaces.

The rentals department carries all the equipment and associated accessories need for you to light, capture, manage data, edit and archive your creative content. We carry the most popular in cameras: HDCAM, XDHD, XDCAMEX, DVC Pro HD, Digital Betacam, and Betacam SP, we also carry a full line of small format cameras such as the Sony’s EX, HDV, DV Cam, and Mini DV cameras, and Canon’s DSLR cameras.

Contact us today.

Genesis Matrix
We offer 15% off all rentals for BCPVA members with proof of membership.
www.matrixvideo.ca
123 West 7th Avenue
“Alley entrance”
Vancouver, BC V5Y1L8
604-628-2528

February Newsletter

Thursday, February 10th, 2011

Feature Presentation

David Gordon-Smith

Co-founder of

Local Trifecta

David will be discussing various marketing ideas on:

“How videographers can help their Clients”

Local Trifecta is a local Vancouver internet marketing firm. David’s professional experience includes working for and with companies such as eBay, the Internet Marketing Center and Yellow Pages. Online he has helped thousands of small businesses and entrepreneurs leverage the power of the internet to start and grow their business. With the ever changing landscape of the internet marketing field he specializes in small business applicability with emphasis on SEO, reputation management, video SEO, social media, local maps, and most importantly conversion marketing.

Also on the Agenda:

Regular BCPVA Business

Member presentation by:

Art of Living

Review of the Member Survey:

What topic would you like to see at our BCPVA Meeting? Please fill in the survey. Your ideas are important to us.

Here is the link to the survey.

Open Discussion

More Great News!!

We are proud to welcome our newest Vendor Member

Genesis Matrix Video

Genesis is offering 15% off video rentals to all BCPVA members – WOW!

The Path to a Better Picture

Sunday, February 6th, 2011

As I have mentioned in a previous blog post I have on order a new type of recorder called the AJA Ki-Pro Mini®. This device attaches to any camera via either HDMI or SDI and will record at a much higher (adjustable) bit rate than the host camera can. Well, after many weeks of delays AJA finally started shipping the units about a week ago.

What does this mean for you? It means no more picture artifacts during fast action/panning/tilt shots because of too much picture compression. Codecs such as HDV, AVCHD and to a lesser extent MPEG2 are all subject to ‘breaking the codec’ because the compression can’t keep up with the action.

  • HDV’s compression rate is 15 Mbits per second
  • AVCHD’s top compression rate is 24 Mbits per second
  • MPEG2 tops out at 35 Mbits per second for XDCAM EX and some JVC cameras.

If you’re shooting for broadcast the minimum requirement is 50 Mbits per second so that leaves XDCAM HD® shoulder mount cameras which are many times the cost of the handhelds. By the way your mileage will differ depending on the network you’re trying to sell your product to.

Both AJA’s Ki Pro® and Ki Pro-Mini® are solely for the Mac crowd as they shoot directly to Apple’s Pro Res codec in 5 different compression formats, depending on how much quality is required. What’s interesting is that the proxy version of Pro Res is 45 Mbits p.s. which is 10 more than the highest quality setting in my XDCAM EX cameras.

For everyone else the recorder of choice is Convergent Design’s Nano Flash® which records to MPEG2 in many different bit rates, again depending on what sort of picture quality you require. The Nano Flash starts out at 50 Mbits p.s. and goes up to 280 Mbits p.s. ( I think). Mac editors can still use the Nano Flash but the cost for the Ki Pro-Mini is less.

Both recorders have 2 Compact Flash (CF) slots. However, when one card is full only the Nano Flash will automatically jump to the empty card without losing any video frames. The cards of both units are also hot swappable, meaning you can remove the the full CF card and replace it with an empty one while the units continue to record on the card that is not full. When the second card is full the Nano Flash will jump back to the first slot.

NOTE:

If your subject matter is talking heads, seminars etc, you won’t see much difference between your camera’s picture and the picture from the auxiliary unit because there’s not enough action to stress the codec. Keep in mind though,  that simple things such as rippling water and rustling leaves will stress the codec and the picture quality from the auxiliary unit will be obvious (depending on your camera’s standard bit rate).

Both the Ki Pro-Mini and the Nano Flash use CF cards and of course, the most expensive ones are recommended because they have to handle the high bit rates being output to the units. The secret to the success of both the Nano-Flash and the Ki Pro-Mini is that they bypass the compression stage in the camera and record the image directly from the camera head.

Here’s a price breakdown of one particular CF card manufacturer based on card capacity:

Sandisk Extreme Pro Compact Flash card®

  • 16 GB – $279.00 USD
  • 32 GB – $503.00 USD
  • 64 GB – $895.00 USD
  • 128 GB – $1499.00 USD

As you can see, the price of quality isn’t cheap. As for the price of the recording units, the Nano Flash is around $2995.00 USD and the Ki Pro-Mini is $1995.00 USD.

The card capacity that you buy would be determined by the amount of compression you’re willing to dial in. You want a bit rate that will do the job without compression artifacts but no more than that otherwise you’re wasting storage space on the CF cards. For example:

  • 35Mbits per second equals 1.4 Gbytes of storage space for every 5 minutes of video
  • Apple Pro Res 422 Proxy@45Mbits is 2.0 Gbytes of space for 5 minutes
  • Apple Pro Res 422 Light@102Mbits is 4.4 Gbytes of space for 5 min.
  • Apple Pro Res 422@147Mbits is 6.3 Gbytes of space for 5 min.
  • Apple Pro Res 422 HQ@220Mbits is 9.4 Gbytes of storage space for 5 min.

And the list goes on.

If I did the math for what I would normally shoot at which would be Apple Pro Res 422 (LT) I would fill up a 32 Gbyte CF card in 36 minutes.

It’s that old saying again: Speed costs money. How fast do you want to go? The huge advantage of the Ki Pro-Mini and the Nano Flash is that you can upgrade the picture quality of your existing hand held camera to rival shoulder mount cameras costing many times the price.

- Don

Not that you don’t know this already

Thursday, February 3rd, 2011

I spent a couple days making a howto video on how average people can make a DIY Video.

I’m assuming all BCPVA members already know this kind of stuff, but thought I’d share or that you might want to pass this on to people who are looking to do it themselves. My thinking behind this was that this type of video might be good for small businesses that want to produce a ton of online videos but can’t afford to pay our professional selves for all those videos. If it’s going to be a DIY effort, might as well make sure it looks good.

I’ll be doing some follow up videos on this subject matter, such as choosing equipment, uploading and distribution, and how to choose a professional videographer of video production company.

Do You Know What a Cool BCPVA Meeting Would Be?

Tuesday, February 1st, 2011

Vimeo Video School

Tuesday, February 1st, 2011

Hey Y’all,

I found out that Vimeo has a video school. It has ultra basic stuff, 101 classes on making a movie, but it also has pro tutorials as well.

So, if you want to teach a beginner, send them that way. If you want to learn some more for your pro biz, go there as well. Something for everyone!

http://vimeo.com/videoschool